Ford Invests to 'Go Further'
Published Monday, 21 May, 2012 by blog admin. Categories: New Inventory.
"Go Further" is the latest branding effort from Ford, and will help launch a new line of 2013 Ford models. Ford will pivot towards using the Go Further slogan for global platform sales, and target the launch of a new mid-size sedan, as well as refreshed 2013 Escape crossover.
How much does the American automaker plan on spending? Ford will invest $30 to $50 million dollars into this campaign initially, in hopes that consumers worldwide…